US Functional Food Regulations: Fortification & Health Claims

Unlock the complexities of functional food regulations in the US for international brands. This video dives into US functional food regulations, covering everything from fortification guidelines to making compliant health claims. Learn how the FDA classifies functional foods, the critical differences between conventional food and supplement regulations, and the importance of using only approved ingredients.

We'll explore how retailers like Whole Foods demand transparency and compliance, the three categories of claims (nutrient, structure/function, and health claims), and why substantiation is key. Discover the new 'Healthy' claim rules for 2025 and crucial advice on avoiding disease claims. Prepare for market entry with essential pre-launch label review tips.

Nutri.Markets analyzes 25+ countries - regulations, retailers, competitors, and market opportunities in minutes: https://nutri.markets

Disclaimer: This content is for educational purposes only and not legal advice. Consult with a legal professional for specific guidance.

Chapters:
00:00 Hook
00:13 Market Value: $83.6B (2025)
00:28 7.9% CAGR to 2031
00:40 FDA: Functional Foods = Conventional Foods
00:52 Conventional Food vs. Supplement
01:02 Approved Ingredients Only
01:15 Retailers Demand Compliance
01:25 Whole Foods: Transparency & Claims
01:36 Three Claim Categories
01:47 Claims Must Be Substantiated
01:56 Nutrient Claims: FDA Definitions
02:06 Structure/Function: Truthful & Substantiated
02:17 Health Claims: FDA Authorization
02:27 New 'Healthy' Claim Rules (2025)
02:38 Avoid Disease Claims on Foods
02:47 No Disease Treatment Claims
02:57 Pre-Launch Label Review
03:07 Retailers Act Fast on Non-Compliance
03:16 Cta