🌍
Market Overview & Economic Intelligence
UK GDP, supplement market size (£2.1B), growth rates, online channel breakdown, and consumer profile.
⚡
Executive Summary
Brand Launch Score 82/100, opportunity score 91/100, entry strategy, timeline, and key risks.
🏷️
Brand & Product Analysis
How AlphaBlend Marine Collagen maps against UK market requirements, positioning and label adaptation.
💵
Market Entry Financial Model
12-month revenue scenarios, £50k launch budget, margins, break-even, and payback period.
🔍
Consumer Search Intelligence
Monthly search volume, keyword difficulty, rising queries, Amazon demand, and content opportunities.
⚔️
Competitor Landscape
8 direct competitors mapped, with the main named brands plus the remaining set summarized.
💰
Pricing Strategy & Competitive Positioning
Price-per-serving benchmarks, recommended RRP by channel, pricing matrix, and positioning map.
📊
Channel Profitability Matrix
DTC, Amazon, retail, and distributor compared by margin, difficulty, and time-to-revenue.
⚖️
Regulatory & Label Compliance
FSA/MHRA requirements, health claims allowed post-Brexit, ingredient restrictions, labelling checklist.
🛡️
Regulatory Risk Scorecard
Ingredient / claim matrix with red/yellow/green status and pre-launch actions.
🏆
Product Prioritization & Demand Scoring
Demand scores, trend fit, complexity, and competitive space scored per SKU.
📦
Product Recommendations
SKU prioritisation, GBP pricing strategy, packaging adaptations for UK retail.
💬
Brand Positioning & Messaging
Recommended positioning statement, 5 advertising hooks, product page hierarchy, and buyer pitch.
🏅
Certification Bodies & Pathways
GMP, Halal, Organic, Vegan, Sport/anti-doping certifications — cost, timeline, and commercial unlock.
🚢
Supply Chain Cost Model
Factory-to-shelf landed cost build-up, unit economics, and cash conversion cycle.
🛒
DTC & E-Commerce Strategy
Shopify internationalisation, payment methods, currency strategy, and D2C vs marketplace sequencing.
📬
3PL & Fulfillment Guide
Named UK 3PL providers, duty rates, VAT, incoterms, freight timelines, and customs brokers.
🏪
Retailer Expansion Strategy
Buyer contacts at Holland & Barrett, Boots, Ocado, Sainsbury's — with pitch approach sequence.
✅
Retail Buyer Readiness Checklist
UPC/EAN, case packs, insurance, sell sheets, samples, and buyer meeting prep.
🛍️
Amazon UK Playbook
ASIN strategy, FBA vs FBM, UK-specific listing optimisation, Subscribe & Save set-up.
📣
Competitor Ad Intelligence
Meta Ad Library review, TikTok creative trends, landing page screenshots, and subscription offers.
📱
Influencer & Creator Strategy
20 UK health & wellness creators, grouped with follower counts, engagement rates, and contact handles.
📣
Paid Media: Meta · TikTok · Google
UK audience targeting, creative angles, budget allocation, and ROAS benchmarks.
📝
Launch Asset Checklist
Website, Amazon listing, photography, video ads, compliance docs, certificates, influencer kits, press kit, retail deck.
🗺️
90-Day Launch Roadmap
Week-by-week action plan from regulatory submission through to first UK sale.
🚀
Exit & Scale Potential
Strategic acquisition potential, comparable multiples, attractiveness factors, and 3-year scale roadmap.
🏆
Final Expansion Blueprint
Complete intelligence summary with prioritised action list and decision framework.