Practical answers to the questions supplement brands actually ask — regulations by country, Amazon setup by marketplace, and what to do before you ship.
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Country-specific requirements, registration, labels, and banned ingredients
Yes — but Europe is not a single market when it comes to supplements. The EU Food Supplements Directive sets a...
Read guide →Since Brexit, the UK has its own supplement regulatory framework separate from the EU. The Food Standards Agency...
Read guide →The US and EU take fundamentally opposite approaches to supplement regulation — and understanding the difference is...
Read guide →An ingredient legal in the US can be outright banned in Europe, Canada, or Australia. Getting this wrong means...
Read guide →The honest answer: it depends entirely on which country you're selling into. Some markets (US, most of Western...
Read guide →Canada treats supplements as Natural Health Products (NHPs) — a distinct regulatory category sitting between food...
Read guide →Australia is one of the world's most tightly regulated supplement markets. The Therapeutic Goods Administration...
Read guide →Germany is Europe's largest supplement market and one of its most enforcement-active. While there's no mandatory...
Read guide →France is Western Europe's second-largest supplement market and one of the most notification-active. Before you can...
Read guide →The UAE is a high-value supplement market with consumers who spend significantly above global averages on health and...
Read guide →Singapore is Southeast Asia's most mature supplement market and a gateway to the broader ASEAN region. Regulatory...
Read guide →Japan is the world's third-largest supplement market and one of the most sophisticated. Japanese consumers are...
Read guide →South Korea is Asia's fourth-largest supplement market and growing fast, driven by high health consciousness, strong...
Read guide →The EU Cosmetics Regulation (EC) No 1223/2009 governs every skincare, haircare, and personal care product sold in...
Read guide →Since Brexit, Great Britain (England, Scotland, Wales) has its own cosmetics regulatory framework separate from the...
Read guide →The US is the world's largest skincare market — worth over $24 billion annually — and it just got significantly more...
Read guide →Australia regulates cosmetics and skincare under two overlapping frameworks: standard cosmetics fall under the AIIC...
Read guide →Canada's beauty market is sophisticated, well-regulated, and heavily influenced by both US and EU trends. Health...
Read guide →Germany is the largest cosmetics market in Europe — worth €14B annually — and one of the most demanding in terms of...
Read guide →The UAE is the beauty hub of the Middle East — a gateway market for the broader GCC region (Saudi Arabia, Kuwait,...
Read guide →South Africa is sub-Saharan Africa's most developed consumer market and the gateway to the continent. The supplement...
Read guide →New Zealand's supplement market is small but sophisticated — high per-capita spend, strong health awareness, and a...
Read guide →India's supplement market is one of the fastest-growing in Asia, driven by a rising middle class, growing health...
Read guide →Brazil is the largest health and wellness market in Latin America, with a sophisticated supplement consumer base and...
Read guide →China's health supplement market is the world's second largest, but also one of the most complex to enter....
Read guide →The US is the world's largest sports nutrition market — worth over $20 billion and growing at 8% annually. FDA...
Read guide →Europe is the world's second-largest sports nutrition market, with the UK, Germany, and France as the three biggest...
Read guide →Contamination of sports nutrition products with banned substances — intentional or not — is the single biggest...
Read guide →The EU food market is the world's most regulated — and one of its most lucrative. EU General Food Law (Regulation...
Read guide →Post-Brexit, the UK (Great Britain) has its own food regulatory framework separate from the EU. While largely...
Read guide →The US is the world's largest single food and beverage market. FDA oversees food safety and labelling under a...
Read guide →Australia's food and beverage market is worth AUD $130B+ and is one of the most health-conscious in the world —...
Read guide →Functional beverages — energy drinks, collagen drinks, adaptogen and nootropic tonics, kombucha, protein waters, and...
Read guide →Health claims — statements that link a food, ingredient, or nutrient to a health benefit — are among the most...
Read guide →The Netherlands is one of Europe's highest per-capita supplement markets and a natural gateway to Belgium and the...
Read guide →Italy is one of Europe's largest and most sophisticated supplement markets — Italian consumers spend over €4 billion...
Read guide →Spain is Southern Europe's largest supplement market, with annual sales approaching €1.5 billion. Pharmacy and...
Read guide →Poland is Central and Eastern Europe's largest supplement market, and one of Europe's fastest growing. A growing...
Read guide →Colombia's skincare market is one of the fastest-growing in LATAM, driven by a young, social-media-savvy consumer...
Read guide →Chile is LATAM's most sophisticated skincare market per capita, with consumers deeply influenced by K-beauty, French...
Read guide →Colour cosmetics (makeup, lipstick, eyeshadow, foundation) in Colombia are classified as 'Productos de Higiene y...
Read guide →Chile's colour cosmetics market is sophisticated and heavily influenced by K-beauty, international luxury brands,...
Read guide →Colombia's packaged food and beverage market is LATAM's third-largest and growing fast, driven by urbanisation,...
Read guide →Chile pioneered the world's most visible food labelling system — mandatory front-of-pack octagon warning labels...
Read guide →Colombia's sports nutrition market is growing fast, driven by a booming gym culture in Bogotá, Medellín, and Cali....
Read guide →Chile has one of LATAM's strongest gym cultures per capita, with high consumer spending on quality sports nutrition...
Read guide →Colombia is Latin America's third-largest economy and an increasingly attractive market for health and wellness...
Read guide →Chile is one of Latin America's most business-friendly markets for international brands — with free trade agreements...
Read guide →Ecuador is a practical dollar-denominated entry market for health and wellness brands, but imported supplements...
Read guide →Mexico is Latin America's second-largest economy and a rapidly growing supplement market, driven by urbanisation,...
Read guide →Saudi Arabia is the largest supplement market in the Middle East and North Africa (MENA) region. High disposable...
Read guide →Thailand is Southeast Asia's most developed supplement market outside Singapore, worth approximately THB 35 billion...
Read guide →The UK is Europe's largest sports nutrition market by value, worth over £600 million annually. Post-Brexit, UK...
Read guide →Australia's sports nutrition market is one of the world's most sophisticated, driven by high gym participation...
Read guide →Protein powder is one of Europe's fastest-growing food supplement categories, but regulatory treatment varies...
Read guide →Collagen is one of the fastest-growing supplement ingredients globally, but its regulatory treatment varies...
Read guide →The Modernization of Cosmetics Regulation Act (MoCRA), signed into law in December 2022, represents the most...
Read guide →South Korea is the K-Beauty global hub — one of the world's most innovative and demanding skincare markets. While...
Read guide →Singapore's cosmetics regulatory framework is one of the most transparent and efficient in Asia, making it a natural...
Read guide →Good Manufacturing Practice (GMP) certification is required for market entry in most regulated supplement markets...
Read guide →FBA setup, listing compliance, and growth strategies for every major Amazon marketplace
For supplement brands already selling on Amazon US, international expansion is the highest-leverage growth move...
Read guide →Amazon UK is Europe's most competitive supplement marketplace and one of the most profitable for brands that get it...
Read guide →Amazon Germany (Amazon.de) is the largest e-commerce platform in the German-speaking world and the second-biggest...
Read guide →Amazon Canada is a growing marketplace with lower competition than Amazon US for many supplement categories — but it...
Read guide →Amazon France is the country's largest e-commerce platform but faces unusually strong competition from France's...
Read guide →Amazon Australia launched in 2017 and has grown rapidly, but it remains smaller than the US, UK, and German...
Read guide →Italy is a large and fast-growing supplement market — Italians spend more on food supplements per capita than most...
Read guide →Spain's supplement market is growing steadily, driven by increasing health awareness and a young, digitally-engaged...
Read guide →Amazon Japan (Amazon.co.jp) is the third-largest Amazon marketplace globally. Japan's supplement market is enormous...
Read guide →Amazon supplement de-listings are more common than most sellers realize — and they typically strike brands that have...
Read guide →Amazon US is the largest skincare and beauty marketplace in the world. The Beauty category generates over $10...
Read guide →Amazon UK is one of Europe's most active online beauty markets. British consumers are among the highest per-capita...
Read guide →Amazon UK Grocery has grown significantly since the pandemic and now represents a meaningful channel for...
Read guide →Amazon US Grocery is a $20 billion+ category and growing. Whole Foods Market delivery, Amazon Fresh, and the core...
Read guide →Amazon is the single largest channel for sports nutrition in the US and UK, and among the fastest growing in Germany...
Read guide →Amazon UK is the UK's largest single sales channel for sports nutrition. But the platform has strict rules around...
Read guide →Amazon US is the world's largest sports nutrition e-commerce market. For international brands, accessing it via FBA...
Read guide →Amazon Germany (Amazon.de) is the third-largest Amazon marketplace in the world and the largest in Europe. The...
Read guide →Amazon Brand Registry is essential for any brand selling health, beauty, or supplement products internationally on...
Read guide →VAT compliance is the most common hidden cost for supplement and skincare brands expanding to Amazon Europe. Since...
Read guide →Amazon's Pan-European FBA programme allows you to send inventory to one EU Amazon fulfilment centre and have Amazon...
Read guide →Amazon Germany is a significant channel for food and beverage brands — functional foods, organic products, specialty...
Read guide →Amazon Netherlands (Amazon.nl) launched in 2020 and has grown rapidly, capturing significant e-commerce market share...
Read guide →Find and onboard distributors across the UK, EU, US, Australia, Canada, and the UAE
The UK supplement market is worth over £500 million a year, but getting shelf space requires a distributor who...
Read guide →Germany is the largest supplement market in Europe, with annual retail sales exceeding €2 billion. Entering Germany...
Read guide →Australia's supplement market is dominated by a small number of powerful retailers and the regulatory environment is...
Read guide →Canada classifies most supplements as Natural Health Products (NHPs), regulated by Health Canada. Getting an NPN...
Read guide →Japan is Asia's second-largest supplement market, worth over ¥900 billion annually. Japanese consumers are among the...
Read guide →The UAE is the gateway to the wider Gulf supplement market and one of the fastest-growing supplement markets in the...
Read guide →European skincare distribution is shaped by EU Cosmetics Regulation 1223/2009, which requires every cosmetic product...
Read guide →A bad distributor agreement can trap your brand in an underperforming market for years. A good one gives you upside...
Read guide →Singapore punches well above its weight as a supplement market given its 5.9 million population — high disposable...
Read guide →The UK is Europe's most developed sports nutrition market, worth over £600 million annually and growing rapidly. But...
Read guide →Get your supplements onto pharmacy, health food, and grocery shelves
UK retail is one of the most competitive supplement markets in the world. Shelf space is scarce, buyer expectations...
Read guide →European pharmacy channels represent the premium route to supplement retail in most of continental Europe. In...
Read guide →iHerb is the world's largest specialty supplement e-commerce platform, shipping to over 185 countries from...
Read guide →Whole Foods Market is the gold standard retail destination for premium natural supplement brands. A Whole Foods...
Read guide →Australia's supplement retail market is dominated by a small number of powerful players, making the channel...
Read guide →Germany is Europe's largest supplement market, driven by dm, Rossmann, and a network of pharmacies and health food...
Read guide →Canada's supplement retail market is well-developed, with strong pharmacy, grocery, and specialty health channels....
Read guide →Build and scale your DTC channel — ads, subscriptions, and customer acquisition
Direct-to-consumer supplement sales in Europe have grown dramatically since 2020. European consumers are...
Read guide →Product liability insurance is non-negotiable for supplement brands selling internationally. A single adverse event...
Read guide →Nutri.markets checks your ingredients, labels and products against regulations in 28 countries — so you know exactly where you can sell and what needs to change before you get there.